Adobe Firefly is Adobe's generative AI platform, deeply integrated into the Creative Cloud ecosystem including Photoshop, Illustrator, Premiere Pro, and Express. Unlike most AI image generators that train on scraped web data with unclear licensing, Firefly is trained exclusively on licensed Adobe Stock content, public domain material, and openly licensed work — making its outputs commercially safe and indemnified against copyright claims for non-beta features. As of mid-2026, Firefly supports text-to-image, generative fill, generative recolor, text-to-video, image-to-video, audio translation, lip sync, sound effects generation, and vector creation. The platform also integrates partner models from Google, OpenAI, ElevenLabs, and Topaz for expanded capabilities. Pricing follows a credit-based model split between "standard" and "premium" features. Standard features — text-to-image, generative fill, generative recolor, vector generation, and text effects — are unlimited on all paid plans and do not consume credits. Premium features — video generation, audio translation, lip sync, sound effects, and partner model outputs — deduct credits per use. Plans as of mid-2026: Firefly Free (limited complimentary generations, 2 free videos, 40 seconds of translation), Firefly Standard ($9.99/month, 2,000 premium credits, ~20 five-second videos), Firefly Pro ($19.99/month, 4,000 credits, bundled Photoshop web + Express Premium), and Firefly Premium ($199.99/month, 50,000 credits, for high-volume production). Creative Cloud Pro subscribers already receive 4,000 premium credits monthly with unlimited standard access. Credits do not roll over month to month. User feedback is broadly positive among existing Adobe users who value the seamless workflow integration — generating AI content directly inside Photoshop or Premiere without exporting/importing is a genuine time-saver. The commercial safety of outputs is a major differentiator for agencies and brands worried about IP risk. However, reviewers consistently note that Firefly's image quality lags behind Midjourney and FLUX for artistic and photorealistic work, and the credit consumption for video generation is surprisingly fast — a single 5-second clip costs approximately 100 credits, meaning the Standard plan's 2,000 credits yield only ~20 clips. For creators already in the Adobe ecosystem, Firefly is a natural add-on; for standalone image or video generation, dedicated tools often deliver better quality per dollar.