Jasper is a premium AI content platform built specifically for marketing teams, positioned as a "brand-governed" alternative to general chatbots. Its core differentiators are Brand Voice/Brand IQ (learns and enforces a company's tone across all output), Content Pipelines (automates campaign-scale content production), Knowledge/Canvas editing tools, and — new in 2026 — AI Agents for execution rather than just drafting. It's model-agnostic, drawing on multiple underlying LLMs. Pricing starts at the Pro plan (~$49–69/month per seat, or ~$39–59/month billed annually) for one user with a capped number of Brand Voices/Knowledge assets/Audiences; the Business plan is custom-priced, typically $900–$6,000+/month depending on team size, and includes unlimited configurations, SSO, and enterprise governance.